Baby Cachet Offers Free Card Assembly for Baby Shower Invitations, Birth Announcements
FOR IMMEDIATE RELEASE
Baby Cachet (http://www.babycachet.com), the popular and innovative Internet retailer of baby announcements and baby shower invitations as well as social stationery for celebrating pregnancy, baptism, birthday, and adoption, announces an industry-leading service: free card assembly.
Shoppers can now order custom-printed invitations and announcements without the worry of having to assemble the cards at home before mailing them. No more tying ribbons, attaching stand-outs, perforating die-cuts, gluing glitter, or adding any embellishments. With this new service, Baby Cachet will perform all required card assembly. And, best of all, they will do it at no extra charge.
To industry experts, paper connoisseurs and customers who know Baby Cachet and their commitment to customer service, the announcement of free card assembly is no surprise. Baby Cachet has built a reputation for impeccable service with extra personal touches and meticulous attention to details. For instance, unlike other online retailers where orders are processed without ever being seen or touched by a single human, every order at Baby Cachet is handled by a professional designer, who actually communicates with the customer throughout the design, proofing, and printing process. Every order is hand inspected, again by a real person, for quality assurance and carefully packaged for shipment. And after an order is delivered, Baby Cachet will follow up to make sure that the order was well-received.
In today's personalized stationery market where many retailers are focusing on quantity over quality, cutting services, reducing selection and increasing prices, Baby Cachet's announcement is welcomed news for consumers. The standard practice for many stationers, whether they are brick-and-mortar stores or web-based stores, is to not offer card assembly or, in the rare cases when it is offered, to charge a premium mark-up for the service. It is not unheard of for retailers to charge more for card assembly than for the actual cards themselves. Not only will Baby Cachet's free card assembly service result in significant savings for customers, it will save parents precious time and energy during some of the busiest periods of their lives.
Customers, especially those who purchase their custom-printed invitations online, are often surprised when they receive their orders and discover that their invitations arrived in pieces and require many hours of assembly. In these lean economic times, consumers are looking for more value on every purchase they make. When they pay for personalized invitations, which can cost upward of hundreds of dollars, consumers understandably expect that their invitations will be delivered fully assembled.
Not offering card assembly may make economic sense for retailers, but it can also mean the only viable option for today's shoppers are plain, one-dimensional cards that rely purely on graphic design for any appeal. Card assembly is labor-intensive and requires a significant staff of employees. To avoid the added-costs, other retailers consciously limit their product offerings to “paper and ink” cards that do not have any embellishments and, therefore, do not require card assembly and can be produced cheaply and quickly.
By offering free card assembly, Baby Cachet is clearly making a statement about what they value. Undoubtedly, Baby Cachet values more unique, hand-made and embellished invitations over mass-produced unadorned paper. More importantly, it shows that Baby Cachet will spare no expense or effort in delivering top-notch customer service and an unbeatable shopping experience.
About Baby Cachet
Baby Cachet helps thousands of families each year celebrate their most important baby occasions. Founded by a team of professional artists who love babies, Baby Cachet provides a balanced mix of unique, classic and modern - all refreshingly beautiful - invitations and announcements to proclaim a pregnancy, invite guests to a baby shower, announce a beautiful birth, commemorate a child's special birthday, and many other events. Garnering glowing praises from its customers, Baby Cachet has a reputation for high-quality products, unbeatable prices, fast delivery, and most importantly, exceptional customer service. Baby Cachet is headquartered in picturesque Ann Arbor, Michigan and their stationery can be ordered directly from their website at http://www.babycachet.com for shipment to any location within the 50 United States.